Antara produk Mamee (Mamee Chef Jom Jimat TVC bersama Nora Danish dan Qi Razali)

CHAPTER 5: Logistics/Supply Chain Products

DEFINITION OF CONSUMER PRODUCT

 Consumer product are product that are directed to ultimate consumers.

CONSUMER PRODUCT CLASSIFICATION

1. CONVENIENCE   - Easy to get the produt at anywhere
                                       and anytime
                                    - Based on customer needs
                                    - Example : food, sugar and foodstuff
2. SHOPPING           - The products that consumer would seek and
                                      compared in order terms.
                                    - Based on cutomer wants.
                                    - Example : fashion clothes, automobiles and
                                       furniture.
3. SPECIALTY           - These are products that buyers are willing to
                                       make a significant efforts to acquire.
                                    - Based on customer request.
                                    - Example : exspensive watch, jewelry and
                                       fine foods.

DEFINITION OF BUSINESS

Product that are directed to organizations or individuals in order to be processed further as an output of the organization or to be resold to another market.

BUSINESS PRODUCT OF CLASSIFICATION

1. Raw materials and component parts, that will be part of the finished products.
2. Capital items, good that are used in the manufacturing process
   such as buildings and equipment.
3. Business supplies and services, products that do not enter the process directly but is necessary in the business operation.

FOUR STAGES PRODUCT LIFE CYLE

Introduction stages :

- The product is newly introduced to the market.

- The physical distribution strategy is restricted to few locations.

- Products availability is limited.

Growth stages :

- The market accepts product thus the sales product increased.

- Product is available over a wide geographic area.

- Requires higher degree of distribution but is done manually as there is no
  sale history to guide inventory levels at stocking point.

Maturity stages :

- The sales growth is slow but is more stable.

- Product volume is undergoing rapid change.

- Assimilate distribution pattern of similar existing product as the product
  must be widely available.

Decline stages :

- Due to technological changes, competition or decreasing consumer interest      on the product.
- The number of stocking points is likely to reduce as product stocking drawn
   back toward regional stocking points or to the plants.

PRODUCT 'S CHARACTERISTIC

Weight - bulk ratio :

- Reffering to the ratio of weight to volume of the product.

- High density products.

- Low density products.

Value - weight ratio :

- Low inventory cost.

- Raw material it sell.

Substitutability :

- Very high degree substitutability.

- Consumer can switch products from one brand to another very
  easily.

Risk characteristic :

- Refer to the degree in which the product will be at risk.

- Restrict the distribution system.

PRODUCT PACKAGING

a) Facilitate storage and handling.

b) Promote better utilization of transport equipment.

c) Protect product.

d) Promote sale of products.

e) Change product density.

f) Facilitate use of product.

g) Provide reuse value for consumer.


                       TUTORIAL QUESTIONS 
               1. DEFINE A BUSINESS PRODUCT.
             2. IDENTIFY VARIOUS PURPOSE OF
                PRODUCT PACKAGING.
             3. DISCUSS A PRODUCT LIFE CYCLE.

                      

MAMEE DOUBLE DECKER COMPANY

 BACKGROUND COMPANY

• Mamee Double Decker is one of the famous food manufacturer in Malaysia . It is Malaysia food processing , snacks and diary product company which mainly produces and sells instant noodles , snack, confectionery and beverages.
• They started off with a single product , and consistently growth to various range of products . Today Mamee products are exported all around the world to more than 80 countries and area it serve includes Asia , Middle East , Africa ,Europe and Oceania. Products produced by Mamee are popular and well known to most household especially children.
• The company was first founded in 1971 by Datuk Pan Ching Hin . Mamee was incorporated on 3rd August 1991 and was listed on the Kuala Lumpur stock Exchange's main board on 18th March 1992. As of 2014 the company headquarters is in the Ayer Keroh Industrial Estate in Malacca , Malaysia and it has an office in Subang Jaya, Selangor . As of 2008 it has registered an office in City Plaza in Johor Bahru.
• Mamee Double Decker mission is committed to building long-term growth in volume and profit and to enchance its leadership position by providing nutritious food products of superior value. The vision is to be worldwide recognized provider in nutritious food products  with our slogan ''World of Good Taste''.     

STRATEGIES AND PLANNING
The Mamee Cmpany has set up their vision and mission in order to achieve their goal.
The vision is Mamee-Double Decker is to be recognized as the provider of nutritious and tasty food products that everyone love, everyday, the world over while their mission of this company is Mamee-Double Decker is committed t build long term growth in volume and profit and to enchance its leadership position.

Mamee - Double Decker strategy is to be the number one or two brand in eery market segment in which their operate by providing nutritious food products of superior value and taste and offer a trendy, innovation, yet sensational eating experience with emphasis on very high quality products. Mamee- Double Decker will accomplish this through their strong anagement and employee commitment in order to satisfy their ever- changing consumer need and expectations.

INVENTORY MANAGEMENT & WAREHOUSING
Slaughter, processing and support facilities for halal products will be expanded and upgraded. This will include the establishment of "centralized slaughter facilities" with veterinary supervision to replace the current "wet slaughhter market". There wil also be infrastructure at entry points for exporting and importing halal products including storage systems.

Cold rooms, warehouse and container will be built and better transportation system wll developed for proper distribution purposes. Skilled manpower will be developed through accredited training schemes. Industry funded training programs  will be encouraged to complement training provided by Government institutions and the academia.

PURCHASING & ORDER PROCESSING
Pricing of Mamee product are reasnable  and affordable for interest of all. This pricing strategy enables it to capture the market share of various market segments. For example in Malaysia, Mamee monster snack only cost 30cents and Mamee Double Decker snack cost only RM2.50. Mamee had made no price discrimination for all of its product. The company charge same price  for same good irrespective of different markets. Therefor mamee pricing strategy is considered fair and just.

A faculty member identifies a buying need. The faculty member may ask the purchasing office to identify sources, develop procurement descriptions or specifications, obtain quotes from potential suppliers and share the information with the department.

INFORMATION TECHNOLOGY
Mamee Double Decker invest their advertisement on Manchester United partnership to attract more football fans to consume their products. They believe that Mamee product will be elevated by Manchester United partnership and the football fans will love Mamee product just as they love Manchester United. Sport is one of the key elements that promote unity among the people and as a responsible Malaysian company.